While most people focus on targeting keywords "criminal lawyer near me" some of the highest quality leads you can generate come from charge specific search terms such as "lawyer for felony charges" or "drug charge lawyer".
Criminal Defense Marketing
Criminal defense marketing is multifaceted. Due to the diverse range of charges a prospective client may be facing, you must be prepared to approach each of these individuals with a slightly different message. This requires a comprehensive understanding of the various types of charges that people may be facing as it relates to jurisdiction, as well as how they are searching for a solution to their problem.
Our Stats
600+
Criminal Defense Firms Managed
2,500+
Criminal Defense Leads Generated Monthly
What we have found
Using the word "help" as a negative keyword is a must in a criminal law campaign. There is a significant number of searches taking place each day for terms like "criminal lawyer help" and "legal help for a criminal charge". These types of search terms lead to low quality phone calls from prospects that typically don't have the ability to pay for a lawyer.
Client Results
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For Criminal Defense Firms
*Data is based on feedback from our clients. Prior results do not guarantee similar outcome.
