When targeting Divorce or Child Custody cases online, understanding how keywords and audience demographics affect lead quality is critical. In certain geographic areas, using the keyword “Family Lawyer” as a target can lead to low quality leads, oftentimes people looking for free government assistance.
Family Law Marketing
The key to family law marketing is the quality of incoming phone calls. To ensure quality calls, you need to start by differentiating the focus areas within family law. You may want uncontested divorce, mediation, contested divorce, and/or high net worth divorce clientele. Maybe you would like to focus on child custody cases as well. We have the campaigns and websites proven to convert this form of clientele.
Our Stats
600+
Family Law Firms Managed
1,500+
Family Law Leads Generated Monthly
What we have found
Using a bidding strategy that systematically either increases/decreases the bid price for a specific keyword based on the user's estimated US Household Income bracket and not showing an ad to certain audiences that fall below a minimum income threshold can significantly improve the quality of leads.
Client Results
See What We're Doing
For Family Law Firms
*Data is based on feedback from our clients. Prior results do not guarantee similar outcome.
